Sparklewren

Sparklewren creates bespoke handmade corsetry for exclusive, high end consumers. They needed a brand identity appropriate for their target market to establish them as a professional business and help them achieve greater success.  

Client
Sparklewren Bespoke Corsetry

Category
Brand Identity, Fashion

Freelance

Sparklewren Logo. Designed by Leanne Mallinder.Sparklewren Logo. Designed by Leanne Mallinder.
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.

The handstitched Brand Guidelines explain how the Sparklewren brand should be implemented across all their print and packaging requirements.

Sparklewren Brand Guidelines. Designed by Leanne Mallinder.Sparklewren Brand Guidelines. Designed by Leanne Mallinder.
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.

By using handstitching and patterns inspired by the flossing details on the corsets across the Sparkewren print collatoral, each item then becomes a reminder of the corsets themselves and the level of detail that goes into them.

Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.