The handstitched Brand Guidelines explain how the Sparklewren brand should be implemented across all their print and packaging requirements.
By using handstitching and patterns inspired by the flossing details on the corsets across the Sparkewren print collatoral, each item then becomes a reminder of the corsets themselves and the level of detail that goes into them.
Aimed at fashion publications and prospective clientele, the Look Book was designed to showcase Sparklewren's work. The singer stitched binding method physically linked the Look Book to the corsets.
The spreads were designed to give prominence to the images, with the essays being laid out in a very simple and clear format, so as not to distract from them.