Sparklewren

Sparklewren creates bespoke handmade corsetry for exclusive, high end consumers. They needed a brand identity appropriate for their target market to establish them as a professional business and help them achieve greater success.  

Client
Sparklewren Bespoke Corsetry

Category
Brand Identity, Fashion

Freelance

Sparklewren Logo designed by Leanne MallinderSparklewren Logo designed by Leanne Mallinder
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.

The handstitched Brand Guidelines explain how the Sparklewren brand should be implemented across all their print and packaging requirements.

Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.
Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.Sparklewren Bespoke Corsetry. Brand Identity designed by Leanne Mallinder.

By using handstitching and patterns inspired by the flossing details on the corsets across the Sparkewren print collatoral, each item then becomes a reminder of the corsets themselves and the level of detail that goes into them.

Sparklewren Look Book. Designed by Leanne Mallinder.Sparklewren Look Book. Designed by Leanne Mallinder.

Aimed at fashion publications and prospective clientele, the Look Book was designed to showcase Sparklewren's work. The singer stitched binding method physically linked the Look Book to the corsets.

Sparklewren Look Book. Designed by Leanne Mallinder.Sparklewren Look Book. Designed by Leanne Mallinder.

The spreads were designed to give prominence to the images, with the essays being laid out in a very simple and clear format, so as not to distract from them.

Sparklewren Look Book. Designed by Leanne Mallinder.Sparklewren Look Book. Designed by Leanne Mallinder.